Penny Lou UK Wins Theo Paphitis Small Business Sunday

Penny Lou has been chosen by Theo Paphitis to win his #SBS competiton

RELEASE DATE : 20.8.21

Cheshire based Penny Lou gets a Twitter boost from Dragon, Theo Paphitis and becomes a winner of his #SBS competition.

Penny Lou UK Chosen as an SBS Winner by Theo Paphitis

Penny Lou, based in Widnes, Cheshire is a pet boutique that creates funky, bright, bold and beautiful collars, leads and accessories for pups with personality.

Founder, Louise Fortune has received a business boost from retail entrepreneur, Theo Paphitis after tweeting Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers.  

#SBS is a lifeline to many small businesses who are maintaining consistency and viability during turbulent economic times and the helping hand from magnates such as Theo Paphitis is an amazing accolade for the Cheshire based company. 

Business and retail entrepreneur, Theo Paphitis, who still considers himself a ‘shopkeeper at heart’, has re‐tweeted Louise’s message to his substantial following and as a result, Penny Lou's eCommerce website ( and their twitter account, within an hour has received a major boost to their traffic.

Penny Lou will also be profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.

Owner and Founder, Louise Fortune said

”I am absolutely overwhelmed and excited to have been chosen as an SBS winner, it means the world to me that Theo has recognised Penny Lou and all of the hard work I have put into it and chosen us to join the SBS Family.

I'm looking forward to learning from his wealth of business knowledge and connecting with the wide network of previous SBS winners.

Penny's tail is also wagging a little bit faster after our amazing win too.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said:

“We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.  

My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Louise, and Penny Lou every success."

Anyone looking to enter #SBS, should tweet Theo about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS.

Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

‐ Ends ‐

For further information about Small Business Sunday please visit


Notes to editors:

Penny Lou is a pet business that creates bright, bold and beautiful collars, leads and accessories for pups with personality.

Founder, Louise Fortune decided to start Penny Lou after she found it difficult to find anything for her new Cockapoo puppy Penny that reflected her bubbly and bright personality.

Louise uses funky and unusual printed fabrics to create her extraordinary collections that really make your dog stand out from the crowd.


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